Copywriting & Content Writing

Whatever it is that needs writing, I can help you get it done.

I work collaboratively with my clients to write copy that

🤨 intrigues +

🤓 engages +

🤩 converts.

These are the three categories I specialize in:

✓ Blog posts or articles

✓ Bios or brand stories

✓ Presentations or talks

✓ Other custom creative content

  • When creating custom creative content, the sky's the limit! I can write on a variety of topics.

    If the subject matter is less familiar to me, I can do my own research and/or interview you or your team of experts to synthesize their specialized knowledge into a piece written from your brand perspective.

    ✓ Can write in my personal voice, in a neutral clear tone, or in your own subject matter expert voice (written as you)

    ✓ Academic-level research and source attribution available if desired

    ✓ Can work with an already established brand voice or help create one

  • In many cases it can be helpful to up the scope of work by including time for Brandstorming consulting sessions to co-create the content strategy.

    If you already have a clear and effective content strategy, usually this isn’t necessary.

✓ Squarespace

✓ WordPress

✓ Working with your custom dev team or web designer

  • Website copy is a unique challenge because it must be one with the visual design. Every website is different, but I typically:

    ✓ Reuse content strategically throughout different pages to make sure the reader gets the right info no matter where they initially landed

    ✓ Direct the reader’s journey as they scroll down the page to create a story line

    ✓ Embed the right CTAs (calls to action) in the most natural positions

    ✓ Write in a natural voice while still hitting your SEO (search engine optimization) keywords

  • I pretty much always suggest adding SEO (search engine optimization) keyword services. This means I’ll strategically embed key searchable phrases into your content so you’re more easily found on Google — without your site content reading like it was written by a bot.

    If you have a dev team or website designer, I can work with that person to create content that works with the design. If you don’t have this, I recommend expanding the project scope to include my strategic web design service. The content won’t do any good if it’s not actually published and out there generating revenue!

✓ Sales letters, emails, texts, etc.

✓ Brochures, leave behind cards, or flyers

✓ Product descriptions or summaries

✓ Headlines, taglines, or captions

  • In whichever format you desire, I help you craft the right words to make the sale by:

    ✓ Clearly describing the value provided

    ✓ Emotionally reaching the reader

    ✓ Directing the reader’s journey to the right CTA (call to action)

  • In some cases I’m able to concurrently create both the design and the copy for your marketing material. Mention it to me in your email if you have this option in mind.

    In many cases it can be helpful to up the scope of work by including time for Brandstorming consulting sessions to co-create the campaign strategy.

    If you already have a clear and effective campaign strategy, usually this isn’t necessary.

I turn your expertise and ideas into clear, compelling content.

It’s common to feel daunted by the need to create well-written content for a website, blog, presentation, or other brand asset.

Many professionals I speak with admit that they’ve been procrastinating these important tasks for a looong time due to overwhelm. Or, they just can’t find anyone qualified to take on the job.

I love writing and creating! 📝

And, I love talking with professionals to understand and help craft their marketing strategy, content strategy, and brand story.

This helps me understand the perspective I’m writing from while getting rid of any fluff, organizing key ideas, and building on the industry knowledge you already have bouncing around inside your brain.

Enjoy receiving reliable, unique value while participating in the creative process.

Unlike large, expensive agencies, I’m able to treat my clients like 1:1 creative partners while still keeping an affordable overhead with less upcharge.

Unlike cheap freelancers on Fiverr and similar sites, I reliably create quality, original work every time while going above and beyond to understand the nuance of your business strategy and brand ethos. And if something isn’t working, I’ll collaborate with you to figure out a better way.

Q: How much does custom copywriting cost?

A: I price all projects with flat rates, rather than charging hourly. I find this helps clients know exactly what their spend will look like up front, and it motivates me to complete work more quickly. 🚀

The investment for custom copywriting and related add-on services can vary greatly, typically anywhere between $200-$4,500 depending on the type of content, scope of work, and brand goals.

For this reason, I highly recommend talking to me during a free mini-consult about your specific project to get the most accurate estimate.

Keep in mind that add-on services like design work, SEO keywords, or Brandstorming consulting sessions will increase the project budget.

Email me about your project :)

sam@brandstorming.agency

I usually respond to emails within 24 hours. Please allow more time on weekends and during holidays.

What it’s like to work with me:

  • Simple

  • Stress-free

  • Fun!