Groov

Services booked:

Breakthrough Brand Package, Sales Page

(Client has added additional DIY pages to her site.)

Groov at a glance:

  • Offers women’s wellness products and events

  • Led by women’s empowerment coach Christie Federico, M.ED.

  • New brand with no existing prior guidelines

Brand archetype blueprint:

  • Primary archetype is Sage

  • Secondary archetype is Rebel

  • We collaborated with a brand strategy firm Christie was already working with to develop visual guidelines for their strategic concept

“Somehow I intuitively knew Sam was the one who needed to create the visuals for my women's empowerment brand and I am SO happy I listened to that nudge.”

“Her knowledge about branding and design is top notch. She asked the right questions to get a thorough understanding of the brand and what I was looking for in terms of deliverables. She was positive, encouraging, and open to any feedback I had, allowing me to be part of the process to ensure I was satisfied with the results.

She created such a nice logo and brand kit that really embodies the brand I'm starting. Every time I see it I am even more excited to continue to build it!

Everything from start to finish was clean, professional, and delivered within my desired deadline. I highly recommend Sam for any branding and design you need for your business/brand!”

— Christie Federico, M.ED., founder of Groov

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